Monthly Archives: November 2008

Tip #74: The airplane pitch

The rug merchant first pours the tea, then starts a conversation, and only later tries to sell something. There’s a modern analog: If you end up sitting next to me on a long airline flight, pitch at the end of the flight, not the beginning.

4 Comments

Filed under Meetings

Tip #73: Skinned

Please: The fact that your Web 2.0 service now supports skins and themes is not a story.

3 Comments

Filed under Common sense

Tip #72: So dark, so very dark

If you’re going to demo a new videoconference product, consider investing in a lightbulb.

Criminal or product manager?

(From Google launches video chat for Gmail)

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Filed under Common sense, Meetings

Tip #71: Need new bouncers

More conference etiquette: Don’t pitch me in the press room. I’m there to write. And you’re not press.

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Filed under Common sense, Meetings

Tip #70: Turned around

conferencebadge-2-crop-sq-sm

Know the conference name-badge code. If it’s on backwards, so you can’t read my name, leave me alone.

(Special note to the clever conference organizers who print attendee names on both sides of their badges: You’ll get yours).

7 Comments

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Tip #69: Pitch and tell

Don’t tell your clients we have a “relationship” if all you’ve done is pitched me a lot.

7 Comments

Filed under Relationships

Tip #68: Show me no money

I really could not care less if you advertise in my publication. Or if, after I write up your company, you stop advertising.

7 Comments

Filed under Relationships

Tip #67: Elevator Music

If we’re doing a conference call, either get there before me or allow me a way to turn off the damned Muzak-on-hold while I wait for you to show.

14 Comments

Filed under Meetings, Phone

Tip #66: Kindergarten

Show, then tell. Oh, show’s over? Gotta go, thanks!

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Tip #65: Prepare!

Good demos are made, not born. See these tips from Particletree.

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