The rug merchant first pours the tea, then starts a conversation, and only later tries to sell something. There’s a modern analog: If you end up sitting next to me on a long airline flight, pitch at the end of the flight, not the beginning.
Monthly Archives: November 2008
Please: The fact that your Web 2.0 service now supports skins and themes is not a story.
If you’re going to demo a new videoconference product, consider investing in a lightbulb.
More conference etiquette: Don’t pitch me in the press room. I’m there to write. And you’re not press.
Know the conference name-badge code. If it’s on backwards, so you can’t read my name, leave me alone.
(Special note to the clever conference organizers who print attendee names on both sides of their badges: You’ll get yours).
Don’t tell your clients we have a “relationship” if all you’ve done is pitched me a lot.
I really could not care less if you advertise in my publication. Or if, after I write up your company, you stop advertising.
If we’re doing a conference call, either get there before me or allow me a way to turn off the damned Muzak-on-hold while I wait for you to show.
Show, then tell. Oh, show’s over? Gotta go, thanks!