The rug merchant first pours the tea, then starts a conversation, and only later tries to sell something. There’s a modern analog: If you end up sitting next to me on a long airline flight, pitch at the end of the flight, not the beginning.
Monthly Archives: November 2008
Tip #73: Skinned
Please: The fact that your Web 2.0 service now supports skins and themes is not a story.
Filed under Common sense
Tip #72: So dark, so very dark
If you’re going to demo a new videoconference product, consider investing in a lightbulb.
Filed under Common sense, Meetings
Tip #71: Need new bouncers
More conference etiquette: Don’t pitch me in the press room. I’m there to write. And you’re not press.
Filed under Common sense, Meetings
Tip #70: Turned around
Know the conference name-badge code. If it’s on backwards, so you can’t read my name, leave me alone.
(Special note to the clever conference organizers who print attendee names on both sides of their badges: You’ll get yours).
Filed under Meetings
Tip #69: Pitch and tell
Don’t tell your clients we have a “relationship” if all you’ve done is pitched me a lot.
Filed under Relationships
Tip #68: Show me no money
I really could not care less if you advertise in my publication. Or if, after I write up your company, you stop advertising.
Filed under Relationships
Tip #67: Elevator Music
If we’re doing a conference call, either get there before me or allow me a way to turn off the damned Muzak-on-hold while I wait for you to show.
Tip #65: Prepare!
Good demos are made, not born. See these tips from Particletree.
Filed under Meetings
Rafe