Don’t tell your clients we have a “relationship” if all you’ve done is pitched me a lot.
Search
Get the Book!
Like the blog? Get the book!
Order yours today!Recent Comments
- 25 Tips from 25 PR Experts - Make Your Next Campaign Rock on Tip #131: Lullaby
- motivational speaker singapore on Tip #217: Beware the brand promise you can’t keep
- 83Ray on Tip #174: Delusions of grandeur
- Professional public relations tips - Bill Bennett on Tip #42: Restroom pitch
- jouer à hatchimals on Tip #42: Restroom pitch
Brought to you by...
More Bad PR
More Rafe
Rafe’s Tweets
- RT @networkworll: Cisco DevNet certifications: 10k awarded in first year networkworld.com https://t.co/oxgtYqKdR4 1 day ago
- Today's Tech Etiquette ruling: No, you're not a dork for waving goodbye at the end of a video call. callercallsback.com/yes-its-ok-to-… 2 days ago
- Four-engine jetliner (747?) with two escorts flying lowish over San Francisco just now. Very unusual. No pic, just… twitter.com/i/web/status/1… 1 week ago
- Finally a good use for those conference badges you've been hoarding. Thank you, @lifehacker vitals.lifehacker.com/what-to-do-ins… 1 week ago
- Caller Calls Back, my guide to technology etiquette, is back with a new story: Calendar etiquette. More coming soon! callercallsback.com/basics-of-cale… 1 week ago
Post calendar
Meta
Rafe
Pro PR Tips · Advice from a jaded tech journalist
Preach, Rafe, preach!
damn. I just told a prospect how you like your martinis.
If you don’t like martinis, we likely will never have a relationship. peace out.
It’s gin martinis, right, Aly? But with Tanqueray, Bombay Sapphire, or perhaps Beefeater?
Just too much to keep track of…
Rafe, I have no comment. Just wanted to comment, so I can tell clients we have a relationship. :-)
True. I think this is one of the areas where PR people can really improve. Being honest and upfront about your work with a reporter seems like a better idea than saying you have a relationship — that just seems like a scapegoat for someone who can’t remember their last interaction with a reporter, anyway. The only time you could really claim a relationship is if its someone you have met in person who you are in contact with on a regular basis. Everything else is just BS. Not good for you, your client, or any future relationship you could establish with the reporter.
Aly and Corinne: Yep, It’s gin martinis for me. But I’ve outgrown my Sapphire fetish.
Rafe, in order for someone to have the privilege of pitching you over a martini, they need to understand that a “martini” is always, always, always made with gin. If it’s not made with gin, it is a “vodka martini”. We purists must stick together…