90% of the phonecalls I get are people asking if I got the press release they emailed. Yes, I got it. Did I read it? Maybe. Do I care? You’d know already.
Oh, wait. Here’s something new and even more annoying: A phonecall from a PR person telling me she will be emailing me a press release later. Argh! Just send it!
(Bonus tip: Actually, following up on an email pitch is ok. But do it on email, ok?)
Rafe
Pro PR Tips 