Monthly Archives: November 2008

Tip: Eat

Happy Thanksgiving!

Pro PR Tips will return on Monday, December 1.

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Filed under Relationships

Tip #82: Nag

90% of the phonecalls I get are people asking if I got the press release they emailed. Yes, I got it. Did I read it? Maybe. Do I care? You’d know already.

Oh, wait. Here’s something new and even more annoying: A phonecall from a PR person telling me she will be emailing me a press release later. Argh! Just send it!

(Bonus tip: Actually, following up on an email pitch is ok. But do it on email, ok?)


Filed under Email, Relationships

Tip #81: Unadorned

Are you pitching to me? Then take off your sunglasses and take that damned Bluetooth headset out of your ear.


Filed under Common sense, Relationships

Tip #80: Brevity

If your demo tells the story in 10 minutes, don’t drag it out to 30. If your new feature can be described in a one-paragraph e-mail, don’t send two pages of fluff.

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Filed under Common sense

Tip #79: Be seen

A pretty girl alone at a bar shines like a beacon. But at a beauty contest she blends in to the scenery. So tell me again why you plan to launch at Demo?


Filed under Common sense

Tip #78: It’s it

Punctuation: Know it. Spelling, too. It’s is not its. You’re is not your. If you can’t master basic English, we wonder what else you’re getting wrong.


Filed under Common sense, Email

Tip #77: Time warp

When telling me when your product launches, be extremely specific and include the timezone. Note that “tomorrow” is just a big pile of vague.

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Filed under Common sense