Any pitch that starts, “In today’s tough economy…” gets ignored.
Monthly Archives: October 2008
Tip #63: Black list
Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance.
Filed under Relationships
Tip #62: TLA
Making up new acronyms and jargon doesn’t make your story sound better.
Filed under Common sense, Email
Tip #61: Do I look like a college student?
Don’t send me pitches in Facebook. You know my email.
Filed under Email
Tip #60: Stinky
Just a personal thing, but I don’t want to smell you. Lay off the perfume or aftershave, and avoid onion sandwiches before our meeting. Fair is fair: I will, too.
Tip #59: Biting the hand
A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.
Yours Truly,
– “The Whopping Overhead”
Example follows…
Filed under Email, Relationships
Tip #57 (bonus): Don’t gloat
“Layoffs should not be part of your PR strategy.”
-Lawrence Coburn at Sexy Widget
Filed under Compassion
Tip #56: Decoder ring
You say: “Google’s entry into this space validates our market.” You mean: “We’re screwed.”
Filed under Lies
Tip #55: Flair
A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Journalists love that.
Filed under Email
Rafe
Pro PR Tips 