Any pitch that starts, “In today’s tough economy…” gets ignored.
Monthly Archives: October 2008
Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance.
Making up new acronyms and jargon doesn’t make your story sound better.
Don’t send me pitches in Facebook. You know my email.
Just a personal thing, but I don’t want to smell you. Lay off the perfume or aftershave, and avoid onion sandwiches before our meeting. Fair is fair: I will, too.
A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.
– “The Whopping Overhead”
The best NDA: A handshake.