Monthly Archives: October 2008

Tip #64: As opposed to…?

Any pitch that starts, “In today’s tough economy…” gets ignored.

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9 Comments

Filed under Email

Tip #63: Black list

Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance.

9 Comments

Filed under Relationships

Tip #62: TLA

Making up new acronyms and jargon doesn’t make your story sound better.

2 Comments

Filed under Common sense, Email

Tip #61: Do I look like a college student?

Don’t send me pitches in Facebook. You know my email.

10 Comments

Filed under Email

Tip #60: Stinky

Just a personal thing, but I don’t want to smell you. Lay off the perfume or aftershave, and avoid onion sandwiches before our meeting. Fair is fair: I will, too.

1 Comment

Filed under Meetings

Tip #59: Biting the hand

A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.

Yours Truly,
  – “The Whopping Overhead”

Example follows…

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17 Comments

Filed under Email, Relationships

Tip #58: Agreed

The best NDA: A handshake.

2 Comments

Filed under NDAs