If you say the company you’re pitching will one day be spoken of in the same breaths as major consumer brands, perhaps you want to be sure your company actually makes a consumer product.
Expedia, Amazon, eBay, Monster… soon [[Company]] will be up there with them, as it is changing an industry via the internet with an innovative strategy and proving to be quite successful. [[Company]] is retrieving research from publishers and then deploying the access and usage rights to these published materials to clients in research-intensive industries such as pharmaceutical companies.
Yep. The next Amazon for sure.
Look, I’m not saying that this company doesn’t have a good product or that it is not a fantastic business. But when you pitch, you want to excite the person hearing or reading the pitch with the realistic importance of the company. When you over-promise, you devalue the entire story.
One response to “Tip #174: Delusions of grandeur”
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