Ryan Block said it best: “Pro PR Tips can always be summed up as: Do your homework and be courteous.”
This is tip #100, the end of the guaranteed daily Pro PR Tips. Thanks all for reading and for the support. From this point on, I will post Pro PR Tips as events that warrant them happen to me or as people send me ideas (firstname.lastname@example.org), but I just won’t be posting every single day.
And in case you were wondering: All 100 tips, except those attributed to others, are based on my own personal experience. I didn’t make anything up. I’m not that creative.
Really? My voicemail is full? Imagine that.
Emailing a pitch? Put your company or product name in your first paragraph. Better yet, first sentence. Best: first word. I’m not reading to the end of your pitch regardless, so why take chances?
For real: You should have a killer 10-floor elevator pitch. But also keep in mind that my office is on the sixth floor.
Of course I want an exclusive, but I won’t promise coverage. I don’t make deals. Nobody owns my words but me.
When you put “Expert available” at the start of a pitch, it tells us the person you’re pitching is no expert.
Also, you’re too late.
Sure, I’ll give you free, off-the-record advice. But if I really knew how to build and market a technology product, you think I’d be doing this?
Don’t show me what you do that’s the same as your competitors. Show me what’s different.
Contact me before your launch. Duh. But not too much before. A week is about right. Two, if you’re Google, Facebook, Microsoft, or Apple.
I would like to nap every day at 2:00 in the afternoon, but I can’t. So I schedule demos then instead. You’ve been warned.