Ryan Block said it best: “Pro PR Tips can always be summed up as: Do your homework and be courteous.”
This is tip #100, the end of the guaranteed daily Pro PR Tips. Thanks all for reading and for the support. From this point on, I will post Pro PR Tips as events that warrant them happen to me or as people send me ideas (firstname.lastname@example.org), but I just won’t be posting every single day.
And in case you were wondering: All 100 tips, except those attributed to others, are based on my own personal experience. I didn’t make anything up. I’m not that creative.
Really? My voicemail is full? Imagine that.
Emailing a pitch? Put your company or product name in your first paragraph. Better yet, first sentence. Best: first word. I’m not reading to the end of your pitch regardless, so why take chances?
For real: You should have a killer 10-floor elevator pitch. But also keep in mind that my office is on the sixth floor.
Of course I want an exclusive, but I won’t promise coverage. I don’t make deals. Nobody owns my words but me.
When you put “Expert available” at the start of a pitch, it tells us the person you’re pitching is no expert.
Also, you’re too late.
Sure, I’ll give you free, off-the-record advice. But if I really knew how to build and market a technology product, you think I’d be doing this?