Sending a 10:00 PM e-mail about a 6:00 AM launch the next day is a not a good way to get quality coverage.
Monthly Archives: September 2008
Tip #39: Always
“Are you on deadline?” No, I’m filing my nails. Of course I’m on deadline. What do you want?
Filed under Common sense
Tip #38: Presumptive NDA
If you send an unsolicited email with an embargoed press release in it, we consider that fair game to cover immediately. Get your NDAs agreed to before you send them.
This concludes NDA Week on Pro PR Tips. We will return to regular programming Monday.
Filed under NDAs
Tip #37: Line-item NDA
You might be able to tell me when I can write, but you don’t get to tell me what.
Pro PR Tips management hopes you are enjoying NDA Week. We conclude tomorow.
Filed under NDAs
Tip #36: Oops
I busted your NDA? Sorry sorry sorry a million times sorry.
It’s still NDA Week at Pro PR Tips. More tomorrow.
Filed under NDAs
Tip #35: Damage control
Someone busted your NDA? Call me ASAP or never talk to me again.
NDA Week at Pro PR Tips continues tomorrow…
Filed under NDAs, Relationships
Tip #33: Guest list
People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager.
Filed under Meetings, Relationships
Tip #32, continued
There’s a small argument brewing over Tip #32, Hush, now. To clarify:
Filed under Common sense, Meetings, Relationships
Tip #32: Hush, now
PR handlers during a pitch should be absolutely and completely silent. You are not the story.
Filed under Common sense, Meetings