Monthly Archives: October 2008

Tip #57 (bonus): Don’t gloat

Layoffs should not be part of your PR strategy.”  

-Lawrence Coburn at Sexy Widget

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Filed under Compassion

Tip #56: Decoder ring

You say: “Google’s entry into this space validates our market.” You mean: “We’re screwed.”

6 Comments

Filed under Lies

Tip #55: Flair

A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Journalists love that.

9 Comments

Filed under Email

Tip #54: Protection

Branded condoms as swag? How very clever. Now grow up and buy some T-Shirts.

2 Comments

Filed under Swag

Tip #53: Because it’s wrong

Don’t lie.

4 Comments

Filed under Lies

Tip #52: Be seen

Hang out where the journalists are. See Tip #51.

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Filed under Common sense, Relationships

Tip #51: Ruthless

Don’t take clients you don’t believe in.

(From Chris Heuer. Social Media Club)

5 Comments

Filed under Common sense