Monthly Archives: October 2008

Tip #54: Protection

Branded condoms as swag? How very clever. Now grow up and buy some T-Shirts.

2 Comments

Filed under Swag

Tip #53: Because it’s wrong

Don’t lie.

4 Comments

Filed under Lies

Tip #52: Be seen

Hang out where the journalists are. See Tip #51.

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Filed under Common sense, Relationships

Tip #51: Ruthless

Don’t take clients you don’t believe in.

(From Chris Heuer. Social Media Club)

5 Comments

Filed under Common sense

Tip #50: Natural habitat

Best place for a demo: The company’s headquarters.

1 Comment

Filed under Meetings

Tip #49: How not to pitch

“As seen on TechCrunch” is a bad way to start a pitch to me.

4 Comments

Filed under Common sense, Relationships

Tip #48: TMI

When you’re giving a demo, turn off IM and e-mail pop-up messages. Because there are some things I really don’t want to know.

6 Comments

Filed under Meetings

Tip #47: E

You wouldn’t drive to a job interview on an empty tank of gas, would you? Charge your laptop.

3 Comments

Filed under Common sense

Tip #46: Uh-huh

If we’re doing a demo via phone and Webex, at least 25% of the time that you’re talking, I’m reading my email.

5 Comments

Filed under Meetings, Phone

Tip #45: The pen is not mightier

If you want me to cover your product, don’t crush my writing hand when you shake it.

3 Comments

Filed under Relationships