“We don’t have competitors.” Bullshit.
Monthly Archives: September 2008
Tip #30: Oh, irony
Thank you for your pitch about a new anti-spam product. I found it in my spam folder.
Filed under Email
Behind the scenes at Pro PR Tips
My old buddy Sam Whitmore of Sam Whitmore’s Media Survey interviewed me about Pro PR Tips. Click to listen to the 6-minute interview.
Update, Apri 22, 2013: Unfortunately, this interview is offline and there is no archive. Sorry!
Filed under Housekeeping
Tip #29: OMG
A-list bloggers are like angry, spoiled schoolgirls. Calibrate your pitches accordingly.
Filed under Relationships
Tip #28: Threads
It would be good if your product ships before the T-Shirt you gave me wears out.
Filed under Common sense, Swag
Tip #26: Needed, if not loved
Jason is wrong. Some companies really could use good PR counsel.
Filed under Common sense
Tip #25: Take my WiFi…
Our network admin cackles with glee when you can almost — but not quite — connect to the WiFi in our office. Invest in EVDO.
Filed under Common sense
Tip #23 (bonus): Cowboy up
If you’re a CEO and you see a journalist sitting alone, waiting for a contact to show up who’s obviously running late, don’t be a wuss. Sit down and make your company the story.
Filed under Common sense, Meetings
Rafe
Pro PR Tips 