Daily Archives: September 5, 2008

Tip #23 (bonus): Cowboy up

If you’re a CEO and you see a journalist sitting alone, waiting for a contact to show up who’s obviously running late, don’t be a wuss. Sit down and make your company the story.


Filed under Common sense, Meetings

Tip #22: Don’t make me use LinkedIn

The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers.

No excuses! It’s 2008. They make spam filters that work now.


Filed under Common sense