Don’t tell your clients we have a “relationship” if all you’ve done is pitched me a lot.
Category Archives: Relationships
Tip #68: Show me no money
I really could not care less if you advertise in my publication. Or if, after I write up your company, you stop advertising.
Filed under Relationships
Tip #63: Black list
Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though. Everyone deserves a second chance.
Filed under Relationships
Tip #59: Biting the hand
A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.
Yours Truly,
– “The Whopping Overhead”
Example follows…
Filed under Email, Relationships
Tip #52: Be seen
Hang out where the journalists are. See Tip #51.
Filed under Common sense, Relationships
Tip #49: How not to pitch
“As seen on TechCrunch” is a bad way to start a pitch to me.
Filed under Common sense, Relationships
Tip #45: The pen is not mightier
If you want me to cover your product, don’t crush my writing hand when you shake it.
Filed under Relationships
Tip #43: Don’t thank me
When you thank me for a good review, I get suspicious. I think I must have missed something and let you off too easy.
Filed under Relationships
Tip #40: Day job
Sending a 10:00 PM e-mail about a 6:00 AM launch the next day is a not a good way to get quality coverage.
Filed under Common sense, Email, Relationships
Tip #35: Damage control
Someone busted your NDA? Call me ASAP or never talk to me again.
NDA Week at Pro PR Tips continues tomorrow…
Filed under NDAs, Relationships
Rafe
Pro PR Tips 