Category Archives: Relationships

Tip #125: Hammer time

If you have an issue with a story, don’t whine to the writer about how you’re getting “hammered” by your client about it. We don’t care (usually). And it’s part of your job. So suck it up. Just say what the issue is and let’s move on from there.

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Tip #123: Not my department

If I tell you that your pitch is for a topic outside of my coverage area, believe it. No amount of wheedling is going to magically change my job description and get me to cover your company or product. However, if you maintain your composure, you might get a referral to another writer who does cover your area.

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Filed under Common sense, Relationships

Tip #117: The bad rep

It’s sad when a PR person makes me want to cover a company less. But it’s not my job to tell company execs when they’re getting screwed by their reps. Advice to CEOs and internal marketing people: Don’t cede your media relationships to your contractors.

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Tip #116: Coward

Don’t like what I wrote about your company? Tell me. Like most journalists, I enjoy a good argument, and our discussion might make for a nice followup story or an expansion in the original post. Twittering that I am a moron is a) news to no one, and b) unlikely to further your cause.

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Filed under Bad ideas, Relationships, Twitter

Tip #110: Anything you say…

… can be used against you. Or for you. Assume that your phone call, email, IM, or Twitter message is on the record. We sure do. Want to be off the record or anonymous? Agree to it beforehand.

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Filed under Email, Phone, Relationships, Twitter

Tip #106: Search first

Before you personally pitch me , take the time to find out if I’ve written about your company before.

Hint #1: Use the “search” box on my site.

Hint #2: “I’m new to this account,” is not an excuse.

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Tip #103: Agency, Shmagency

PR people: I don’t care that much what agency you work for. What I care about is the company you represent. Therefore, this is smart:

A PR person wisely stickers her business card with a company she represents

A PR person wisely stickers her business card with a company she represents

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