This one started with one ill-advised tweet and spiraled in from there. Thank you, Ziklag Systems!
The tweet that launched a thousand Pro PR tips.
Each of the following crimes against the media could be its own Pro PR Tip. Many already are. It’s also true that some of these flops are more important than others. But since this one tweet led to so many great PR lessons, I thought a list here would be educational.
Crime #1
Contact via Twitter. Unnecessary and annoying. (I also got an email).
Crime #2
In all caps.
Crime #3
From a new account whose only purpose, so far, has been to send the same spam tweet to journalists.
Crime #4
Say What Systems? This company is new to me, and it’d be nice to know what it does. The tweet didn’t help. That’s too bad. It could have.
But since you have managed to get my attention, I might as well check out your main Web site. Which leads to more lessons…
Rafe
Pro PR Tips 