Category Archives: Twitter

Tips #208 to 217: Class is in session

This one started with one ill-advised tweet and spiraled in from there. Thank you, Ziklag Systems!

The tweet that launched a two hands' worth of tips.

The tweet that launched a thousand Pro PR tips.

Each of the following crimes against the media could be its own Pro PR Tip. Many already are. It’s also true that some of these flops are more important than others. But since this one tweet led to so many great PR lessons, I thought a list here would be educational.

Crime #1
Contact via Twitter. Unnecessary and annoying. (I also got an email).

Crime #2
In all caps.

Crime #3
From a new account whose only purpose, so far, has been to send the same spam tweet to journalists.

Crime #4
Say What Systems? This company is new to me, and it’d be nice to know what it does. The tweet didn’t help. That’s too bad. It could have.

But since you have managed to get my attention, I might as well check out your main Web site. Which leads to more lessons…

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3 Comments

Filed under Bad ideas, Common sense, Twitter

Tip #171: Be direct

If you pitch me on Twitter, make sure you are following me so I can send you a direct message to follow up. (It happens.)

Better yet, just email me.

2 Comments

Filed under Twitter

Tip #116: Coward

Don’t like what I wrote about your company? Tell me. Like most journalists, I enjoy a good argument, and our discussion might make for a nice followup story or an expansion in the original post. Twittering that I am a moron is a) news to no one, and b) unlikely to further your cause.

4 Comments

Filed under Bad ideas, Relationships, Twitter

Tip #110: Anything you say…

… can be used against you. Or for you. Assume that your phone call, email, IM, or Twitter message is on the record. We sure do. Want to be off the record or anonymous? Agree to it beforehand.

2 Comments

Filed under Email, Phone, Relationships, Twitter

Tip #7: Two-way from Twitter

Put your email address in your direct Twitters!

1 Comment

Filed under Twitter

Tip #6: Tweet me

Twitter pitch? Ok, but direct only, and provide link and reply email in the Tweet.

2 Comments

Filed under Twitter