Before you email a pitch to a journalist (or anyone, for that matter), you might want to be sure your “out of office” email autoresponder is turned off.
Monthly Archives: December 2008
Tip #89: Subject matters
Unless you want it to be all I read, make sure your email subject line gets your point across.
Bonus tip: pay attention to the “from” line too. You can do better than, “Relations, Public.”
Tip #88: One time to rule them all
You can make one writer happy by giving him or her an embargo time ahead of the competition, but at the cost of ruining your relationships with everybody else.
Tip #87: Raffi who?
I have an uncommon name, and it’s a small bonus if you pronounce it right. It’s “Rafe,” rhymes with “safe.” It’s a super mega bonus if, when you pronounce it wrong and I correct you, you don’t say, “I must have the wrong person, I’m looking for Rah-fay Needleman.”
Filed under Common sense
Tip #86: Railroaded
A slideshow of screenshots is about 1% as credible as a real, live demo. Plus, it kills your ability to go with the flow if the discussion gets interactive.
Filed under Meetings
Tip #85: You do your job, I’ll do mine
Will we take a submitted article? I just threw up a bit in my mouth.
See also, Tip #63: Black list.
Filed under Bad ideas
Tip #83: Where’s the fire?
The flag on your email says, “Urgent.” My brain says, “Meh.”
Rafe
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