Emailing a pitch? Put your company or product name in your first paragraph. Better yet, first sentence. Best: first word. I’m not reading to the end of your pitch regardless, so why take chances?
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Pro PR Tips · Advice from a jaded tech journalist
Pro PR Tips 
I write for the Chicago edition of a daily men’s e-newsletter and receive all manner of pitches, many of which share this very difficulty.
I seem to remember this lesson from the FIRST day of my FIRST PR class in college.
Since they don’t seem to understand this, I will now be sharing the link to this post so they can “get the memo”…from you.
I disagree. I’d rather have a statement of the product’s benefit in the first sentence. “A new mind reading interface from SuperPhone will make the guesswork of voice dialing and touch screens obsolete.”
Yvonne, how about, “SuperPhone has launched a new mind reading interface that makes voice dialing and touch screens obsolete?”
Rafe, how about, “SuperPhone just came into a lot of capital from investors who didn’t quite hear their pitch and will be out of business before year end.”
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