Category Archives: Swag

Tip #118: Three degress of lame

viewmasterHey, guess what? Boring Powerpoints are just as dull when shown in a 3D View-Master as they are when displayed on a laptop.

Bonus points for getting my attention due to the creative delivery method, but 1o seconds after flipping through the slides, I forgot what the pitch was for.

Lesson: If you’re going to ship a presentation in a clever package, the message should fit the medium. See also: Tip #18: Comical PR.

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2 Comments

Filed under Swag

Tip #101: 0 bytes

If you’re going to hand out USB sticks with press materials and beta software on them, make sure they’re not blank.

7 Comments

Filed under Common sense, Swag

Tip #54: Protection

Branded condoms as swag? How very clever. Now grow up and buy some T-Shirts.

2 Comments

Filed under Swag

Tip #28: Threads

It would be good if your product ships before the T-Shirt you gave me wears out.

3 Comments

Filed under Common sense, Swag

Tip #24: Free ads?

Photo by Robert Scoble

Photo by Robert Scoble

No, I will not put your sticker on my laptop. Try Scoble.

18 Comments

Filed under Bad ideas, Swag

Tip #18 (bonus): Comical PR

Launch a product with a comic book? Sure, why not? Probably one of those tricks that only works once, though.


2 Comments

Filed under Swag

Tip #15: Clipped

I have enough branded carabiners, thank you very much.

3 Comments

Filed under Swag