Hey, guess what? Boring Powerpoints are just as dull when shown in a 3D View-Master as they are when displayed on a laptop.
Bonus points for getting my attention due to the creative delivery method, but 1o seconds after flipping through the slides, I forgot what the pitch was for.
Lesson: If you’re going to ship a presentation in a clever package, the message should fit the medium. See also: Tip #18: Comical PR.
Filed under Swag
If you’re going to hand out USB sticks with press materials and beta software on them, make sure they’re not blank.
Filed under Common sense, Swag
Branded condoms as swag? How very clever. Now grow up and buy some T-Shirts.
Filed under Swag
It would be good if your product ships before the T-Shirt you gave me wears out.
Filed under Common sense, Swag
Launch a product with a comic book? Sure, why not? Probably one of those tricks that only works once, though.
Filed under Swag
Like the blog? Get the book!
Order yours today!
Rafe
Pro PR Tips 