Timacheff’s Law of Reciprocal Naming:
If you name your product “Perfect,” “Fast,” or “Easy,” it will be the opposite.
Tip #18 (bonus): Comical PR
Launch a product with a comic book? Sure, why not? Probably one of those tricks that only works once, though.
Filed under Swag
Tip #16: Point of view
If the demo is for me, how come the laptop is angled toward you?
Filed under Common sense
Tip #14: Not BFFs
Dear PR person,
We didn’t “work together” back in 1999. You pitched me. It was beautiful, but don’t make it more than it is.
Filed under Relationships
Tip #13: Don’t drink and brand
You will live to regret your oh-so-clever product name. I’m looking at you, Profilactic.
Filed under Bad ideas
Tip #12: Bubble-head
Do not chew gum during your pitch. What are you, 8 years old? BTW Happy Monday.
Filed under Bad ideas
Tip #11: I don’t like surprises
Demo presenters are already contacting bloggers. Haven’t heard from TechCrunch companies. Who’s gonna get smarter coverage?
Filed under Common sense
Tip #10: Stay on target
Study your target. How hard is it to read his/her stuff before you pitch?
Just to be clear, Tip #10 comes from the rare interview (today) with someone what clearly had read my recent posts.
Filed under Common sense
Rafe
Pro PR Tips 