Tip #17: Failmerge

“Dear Dan ,” = Fail. Unless my name is Dan. It isn’t.

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4 Comments

Filed under Email

4 responses to “Tip #17: Failmerge

  1. Misspelling the name is also a no-no

  2. Another take on this is when you don’t get things lined up right and the email goes out, “Dear [Editor],”…

    …I hate it when that happens.

  3. Does anyone still use a mail merge for pitching? How quaint and such a waste

  4. It helps if you know the guy’s name to start with. I had to email someone I’d never met yesterday. His company’s website spelled his name one way and his email address spelled it another way! (The latter was correct.)

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