“Dear Dan ,” = Fail. Unless my name is Dan. It isn’t.
4 Comments
Filed under Email
Misspelling the name is also a no-no
Another take on this is when you don’t get things lined up right and the email goes out, “Dear [Editor],”…
…I hate it when that happens.
Does anyone still use a mail merge for pitching? How quaint and such a waste
It helps if you know the guy’s name to start with. I had to email someone I’d never met yesterday. His company’s website spelled his name one way and his email address spelled it another way! (The latter was correct.)
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Pro PR Tips 
Misspelling the name is also a no-no
Another take on this is when you don’t get things lined up right and the email goes out, “Dear [Editor],”…
…I hate it when that happens.
Does anyone still use a mail merge for pitching? How quaint and such a waste
It helps if you know the guy’s name to start with. I had to email someone I’d never met yesterday. His company’s website spelled his name one way and his email address spelled it another way! (The latter was correct.)