Timacheff’s Law of Reciprocal Naming:
If you name your product “Perfect,” “Fast,” or “Easy,” it will be the opposite.
Filed under Bad ideas
* FastCompany (an out-of-touch publication)
* ThinkFree (not free)
Three for three:
Word Perfect wasn’t
Fast Company was a slow, enjoyable read
Easy Bake oven was a mess
We have a similar axiom in the b2b magazine business. Naming a magazine “profitable” anything ensures that the magazine won’t be. (see Profitable Embroiderer)
WordPerfect may not have been perfect, but it was (and still is in some respects) a better piece of software than Word.
You could add “Professional” to the list of jinx words.
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