We can agree that there is this thing called the Web. But no two people will agree on what "Web 2.0" means. "Web 3.0" means less. And "Web 4.0?" Just stop it.
Category Archives: Bad ideas
Tip #116: Coward
Don’t like what I wrote about your company? Tell me. Like most journalists, I enjoy a good argument, and our discussion might make for a nice followup story or an expansion in the original post. Twittering that I am a moron is a) news to no one, and b) unlikely to further your cause.
Filed under Bad ideas, Relationships, Twitter
Tip #107: I am not stimulated
Ok, it was funny the first time. But a discount on a small business tech product is a “sale,” not a “stimulus package.”
Filed under Bad ideas
Tip #88: One time to rule them all
You can make one writer happy by giving him or her an embargo time ahead of the competition, but at the cost of ruining your relationships with everybody else.
Tip #85: You do your job, I’ll do mine
Will we take a submitted article? I just threw up a bit in my mouth.
See also, Tip #63: Black list.
Filed under Bad ideas
Tip #19: Jinx
Timacheff’s Law of Reciprocal Naming:
If you name your product “Perfect,” “Fast,” or “Easy,” it will be the opposite.
Filed under Bad ideas
Tip #13: Don’t drink and brand
You will live to regret your oh-so-clever product name. I’m looking at you, Profilactic.
Filed under Bad ideas
Tip #12: Bubble-head
Do not chew gum during your pitch. What are you, 8 years old? BTW Happy Monday.
Filed under Bad ideas
Tip #5: IM not impressed
A pitch on IM? Ugh. A least make sure I want to hear it before you start. Better yet: EMail (maybe this is just me).
Rafe
Pro PR Tips 