If you can’t be bothered to write a subject line, why should I bother opening your email?
Check out this screen grab. All these emails are from the same firm, which specializes in infuriating me. “Helpful app?” “New Tech Trend?” Yeah, that stands out.
Bonus crime! This outfit also likes to use “Follow up” as a subject line when it’s the first message on a topic.
By the way, this is from the same PR company responsible for Pro PR Tip #178: Fool me once. The only reason I haven’t blacklisted this entire outfit is because it’s such a good source of bad PR.
See also: Pro PR Tip #98: Make it snappy, Sweetheart.