Daily Archives: June 6, 2012

Tip #197: Assistant Executive Superstar. Got it.

This email warmed my heart. Or would have, if I had one.

Hi Rafe,

Hope you are well! I wanted to reach out to introduce myself and let you know of a new client my agency has brought on board which I think will be of interest to you. My name is [musical girl’s name]  and I’m an Account Superstar at [whatever] Agency, based in SF. My official title is Assistant Account Executive, but I strive to be a stellar reference to my close contacts as well as tell my client’s stories as they deserve to be told – and “AAE” just doesn’t serve my goal justice!

Short Pitch… [Sorry, didn’t get this far]

Emphasis mine.

Listen, you adorable young thing, I’m a crusty old jerk who doesn’t give a damn about your hearts and unicorns. Can we just get straight to the business? Thanks.

Related Pro PR Tips:
Tip #167: Don’t bury the lead
Tip #98: Make it snappy, Sweetheart

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