Tip #84: Dirty Secret

Every now and then, press releases work.

True story: Someone at NASA blasted an email press release to the wrong editor at CNET. That editor then spammed it out to the newsroom internal email list. I read it and thought, wow, that’s cool. I called the name on the press release. Fifteen minutes later I was interviewing a scientist at NASA/JPL. It made for a great story that I milked for days.

Yes, writers hate blind press releases. Except when they are good.

Related: Veronica Belmont asks, Does PR spam do more harm than good?


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