You wouldn’t drive to a job interview on an empty tank of gas, would you? Charge your laptop.
Tip #46: Uh-huh
If we’re doing a demo via phone and Webex, at least 25% of the time that you’re talking, I’m reading my email.
Tip #45: The pen is not mightier
If you want me to cover your product, don’t crush my writing hand when you shake it.
Filed under Relationships
Tip #44: Backup
It’s risky, but have a fallback pitch ready. Example follows…
Filed under Common sense, Email
Tip #43: Don’t thank me
When you thank me for a good review, I get suspicious. I think I must have missed something and let you off too easy.
Filed under Relationships
Tip #42: Restroom pitch
Yes, I would like to hear your pitch, but not until you zip up, wash your hands, and we leave the bathroom.
Filed under Common sense, Meetings
Tip #41: Press F5!
If you’re going to torture me with PowerPoint, at least learn to use it.
Filed under Common sense
Tip #40: Day job
Sending a 10:00 PM e-mail about a 6:00 AM launch the next day is a not a good way to get quality coverage.
Filed under Common sense, Email, Relationships
Tip #39: Always
“Are you on deadline?” No, I’m filing my nails. Of course I’m on deadline. What do you want?
Filed under Common sense
Tip #38: Presumptive NDA
If you send an unsolicited email with an embargoed press release in it, we consider that fair game to cover immediately. Get your NDAs agreed to before you send them.
This concludes NDA Week on Pro PR Tips. We will return to regular programming Monday.
Filed under NDAs
Rafe
Pro PR Tips 