“Layoffs should not be part of your PR strategy.”
-Lawrence Coburn at Sexy Widget
Tip #56: Decoder ring
You say: “Google’s entry into this space validates our market.” You mean: “We’re screwed.”
Filed under Lies
Tip #55: Flair
A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Journalists love that.
Filed under Email
Tip #54: Protection
Branded condoms as swag? How very clever. Now grow up and buy some T-Shirts.
Filed under Swag
Tip #52: Be seen
Hang out where the journalists are. See Tip #51.
Filed under Common sense, Relationships
Tip #51: Ruthless
Don’t take clients you don’t believe in.
(From Chris Heuer. Social Media Club)
Filed under Common sense
Tip #50: Natural habitat
Best place for a demo: The company’s headquarters.
Tip #49: How not to pitch
“As seen on TechCrunch” is a bad way to start a pitch to me.
Filed under Common sense, Relationships
Tip #48: TMI
When you’re giving a demo, turn off IM and e-mail pop-up messages. Because there are some things I really don’t want to know.
Filed under Meetings
Rafe
Pro PR Tips 