Before you press “send” on your bulk e-mail press release, make sure the site you’re pitching is actually live.
I won't be back.
Tip #104: So lonely
When I say, “I really can’t take a call right now, I’m on deadline, can you e-mail me?” please do not respond with, “But I really want to talk to you.”
(Via Caroline)
Filed under Common sense, Phone
Tip #103: Agency, Shmagency
PR people: I don’t care that much what agency you work for. What I care about is the company you represent. Therefore, this is smart:
A PR person wisely stickers her business card with a company she represents
Filed under Relationships
Tip #102: I’m talking here
Dear PR Person: If you find me engaged in a conversation with one of your client company’s founders at a party or trade show, don’t interrupt to tell me about your other clients.
Filed under Meetings
Tip #101: 0 bytes
If you’re going to hand out USB sticks with press materials and beta software on them, make sure they’re not blank.
Filed under Common sense, Swag
Tip #100: The only rule
Ryan Block said it best: “Pro PR Tips can always be summed up as: Do your homework and be courteous.”
This is tip #100, the end of the guaranteed daily Pro PR Tips. Thanks all for reading and for the support. From this point on, I will post Pro PR Tips as events that warrant them happen to me or as people send me ideas (rafe.needleman@gmail.com), but I just won’t be posting every single day.
And in case you were wondering: All 100 tips, except those attributed to others, are based on my own personal experience. I didn’t make anything up. I’m not that creative.
Thanks again!
-Rafe
Filed under Common sense
Tip #98: Make it snappy, Sweetheart
Emailing a pitch? Put your company or product name in your first paragraph. Better yet, first sentence. Best: first word. I’m not reading to the end of your pitch regardless, so why take chances?
Filed under Email
Tip #97: Going up
For real: You should have a killer 10-floor elevator pitch. But also keep in mind that my office is on the sixth floor.
Filed under Meetings
Tip #96: No deals
Of course I want an exclusive, but I won’t promise coverage. I don’t make deals. Nobody owns my words but me.
Filed under Relationships
Rafe
Pro PR Tips 