Any pitch that starts, “In today’s tough economy…” gets ignored.
Category Archives: Email
Tip #62: TLA
Making up new acronyms and jargon doesn’t make your story sound better.
Filed under Common sense, Email
Tip #61: Do I look like a college student?
Don’t send me pitches in Facebook. You know my email.
Filed under Email
Tip #59: Biting the hand
A pitch about a company that thinks it’s better than mine? They call that Bad PR. Even if you’re right.
Yours Truly,
– “The Whopping Overhead”
Example follows…
Filed under Email, Relationships
Tip #55: Flair
A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. Journalists love that.
Filed under Email
Tip #44: Backup
It’s risky, but have a fallback pitch ready. Example follows…
Filed under Common sense, Email
Tip #40: Day job
Sending a 10:00 PM e-mail about a 6:00 AM launch the next day is a not a good way to get quality coverage.
Filed under Common sense, Email, Relationships
Tip #30: Oh, irony
Thank you for your pitch about a new anti-spam product. I found it in my spam folder.
Filed under Email
Tip #2: Followup
If you talk to me on the phone and I ask you to follow up by email, do so immediately, while our call is still on my mind.
Rafe
Pro PR Tips 