I dialed into a conference bridge yesterday to interview a startup CEO. The conference call robot told me, “There are five people already in conference.” That’s right: One guy to talk and demo, and four generic PR handlers to listen in.
I felt like a patient in a teaching hospital.
Also, I don’t think the PR people liked it when I told the CEO, “Dude, you’re being overcharged.” But, man, four handlers for one little reporter interview? Come on.
Tip #46: Uh-huh
If it can be said in five words, might I suggest that using 87 is overkill?
LIVERMORE, CA and SOUTH PLAINFIELD, NJ–(Marketwire – Sep 7, 2011) – Addressing retailers’ desire to leverage the power and performance of the latest mobile devices to drive transaction efficiencies, improve operational visibility and in-store customer engagement, Epicor Software Corporation, a global leader in business software solutions for manufacturing, distribution, retail and services organizations, and Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, have partnered to provide retailers running heritage Epicor® software solutions with an innovative and comprehensive suite of mobile retail applications. (MarketWire)
Via Stuart Dredge on Twitter
As I’ve said before, it’s not good if a person can’t tell how to spell your company when they hear the name. But it’s a lot worse if it clearly sounds like a thing it isn’t. Example: I just saw the demo for GoSteals. At the very least, the CEO should also have bought GhostDeals, which is what I thought the company was called until the slide came up.
Be clear in all things.
No, I did not hang up on you. I’m on an iPhone and you called my Google Voice number. What did you expect?
This one pains me.
When you say you’re going to do something, like send a review unit, do it.
If you forget you said you were going to send a unit, and you pitch me again a month later, and I remind you of our conversation, and you say, sorry, I’ll really send it this time, then really send it.
If, a month after that, having neither sent the product nor checked in, you pitch me again as if we’ve never spoken, you do not get to say, when I remind you of our first and second conversations, “I requested a sample and am sorry to hear it did not arrive.”
There is no recovery from this.
A new classic from the Dept. of Emails We Never Finished Reading:
Did you know that touchscreen devices actually hold just as much germs as a toilet seat handle in a men’s restroom?!
Good to know. Actually, not really.
Tip #161: Don’t gross yourself out
Tip #168: There is a right answer and a wrong answer