Tip #180: Sounds like one thing, is another

As I’ve said before, it’s not good if a person can’t tell how to spell your company when they hear the name. But it’s a lot worse if it clearly sounds like a thing it isn’t. Example: I just saw the demo for GoSteals. At the very least, the CEO should also have bought GhostDeals, which is what I thought the company was called until the slide came up.

Be clear in all things.