Tip #168: There is a right answer and a wrong answer

Another one from the Department of Emails We Never Finished Reading:

To: Rafe Needleman
Subject: Lying awake at night…

…wondering ‘what in heck does [Whatever] Systems do anyway??’

One of the secrets to success in business is to get people to say, “yes.” To what? To anything. Don’t ask questions where you can pretty well guarantee that the answer is, “no.”

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1 Comment

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One response to “Tip #168: There is a right answer and a wrong answer

  1. Pingback: Tip #177: When they say, “viral marketing,” this is not what they mean | Pro PR Tips

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