Daily Archives: September 30, 2011

Tip #183: A show of force is not necessary

I dialed into a conference bridge yesterday to interview a startup CEO. The conference call robot told me, “There are five people already in conference.” That’s right: One guy to talk and demo, and four generic PR handlers to listen in.

I felt like a patient in a teaching hospital.

Also, I don’t think the PR people liked it when I told the CEO, “Dude, you’re being overcharged.” But, man, four handlers for one little reporter interview? Come on.

See also:
Tip #46: Uh-huh

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