Although it pains me to repeat myself, I post the beginning of an email pitch I received this morning. It’s the perfect example of why I wrote Tip #98: Make it snappy, Sweetheart.
Subject: Everyone loves a good pitch in the morning
Rafe,
Who am I kidding, no one truly enjoys reading a press release; much less being bombarded by them hourly. If you don’t mind hearing mine, then keep reading… and if you don’t, then feel free to click the shiny red X or red circle at the top of the page anytime.
[Our company] is releasing a new service called…
By this point, you’ve lost your audience. Look, it’s your job to pitch. It’s my job to be pitched. So let’s do our jobs — quickly, please — and move on.
Rafe
Pro PR Tips 