Hey, guess what? Boring Powerpoints are just as dull when shown in a 3D View-Master as they are when displayed on a laptop.
Bonus points for getting my attention due to the creative delivery method, but 1o seconds after flipping through the slides, I forgot what the pitch was for.
Lesson: If you’re going to ship a presentation in a clever package, the message should fit the medium. See also: Tip #18: Comical PR.
It’s sad when a PR person makes me want to cover a company less. But it’s not my job to tell company execs when they’re getting screwed by their reps. Advice to CEOs and internal marketing people: Don’t cede your media relationships to your contractors.
Don’t like what I wrote about your company? Tell me. Like most journalists, I enjoy a good argument, and our discussion might make for a nice followup story or an expansion in the original post. Twittering that I am a moron is a) news to no one, and b) unlikely to further your cause.
Unless you’re Steve Jobs, don’t call to pitch me me in the middle of an Apple keynote. (Or Google, or Microsoft… you get the picture.)