Monthly Archives: May 2009

New! Tip #180 Sounds like one thing, is another

If potential customers who hear your product or company name can’t guess the spelling from the hearing, you will lose business you’d otherwise get. Fallback: Spell it when you speak it.  Better: Don’t choose a product name for which the spelling isn’t obvious.

If part of your Web service demo is going to be a search query on my name, test it before you show it to me. Make sure the results are accurate and timely. If the top result is a minor story I wrote more than two years ago, it’s not good.

Many reporters like taking notes on business cards. So resist spending extra money to get yours printed on glossy stock that we can’t write on.

PS: Yes, front and back.