If your demo tells the story in 10 minutes, don’t drag it out to 30. If your new feature can be described in a one-paragraph e-mail, don’t send two pages of fluff.
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If your demo tells the story in 10 minutes, don’t drag it out to 30. If your new feature can be described in a one-paragraph e-mail, don’t send two pages of fluff.
Filed under Common sense
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Rafe
Pro PR Tips 
I’d like to propose an amendment: If your demo takes 10 minutes, get back to work (unless you are in some kind of enterprise/back-office type of business). Consumer demos must be less than 1 minute long.