This one started with one ill-advised tweet and spiraled in from there. Thank you, Ziklag Systems!
The tweet that launched a thousand Pro PR tips.
Each of the following crimes against the media could be its own Pro PR Tip. Many already are. It’s also true that some of these flops are more important than others. But since this one tweet led to so many great PR lessons, I thought a list here would be educational.
Crime #1
Contact via Twitter. Unnecessary and annoying. (I also got an email).
Crime #2
In all caps.
Crime #3
From a new account whose only purpose, so far, has been to send the same spam tweet to journalists.
Crime #4
Say What Systems? This company is new to me, and it’d be nice to know what it does. The tweet didn’t help. That’s too bad. It could have.
But since you have managed to get my attention, I might as well check out your main Web site. Which leads to more lessons…
Really?
Crime #5
The company’s name at the bottom of the page, instead of the top. Yes, this really does matter.
Crime #6
The animated “peel off” button for the link to the blog is ridiculous.
Crime #7
You’re using an ad-supported free website builder for company home page, and the ads are still active. Real pro move there.
Crime #8
And it’s a Flash site. Ironically, many mobile devices — the kinds of devices you claim to protect — can’t view Flash. Allow me to illustrate by going to your site on my iPhone…
Crime #9
Oh, no.
Why even bother?
Crime #10
The company’s blog contains complete copyrighted news stories on topics related to its business, lifted without permission. That’s not a good way to make friends in media.
I think I’ll stop there for the day.
Rafe
Pro PR Tips 
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I wish Twitter could do a better job at disabling those spam accounts with better speed. My personal account used to get followed by a bunch of spam followers until I locked it. They are such a disease to the service.
You are so interesting! I do not think I’ve
read anything like this before. So great to discover someone with some genuine
thoughts on this subject. Really.. many thanks for starting this up.
This website is something that is required on the internet, someone with a little originality!