Elyse Peterson, CEO of… what was that again?
You have a startup? Fascinating. Everyone has a startup.
Your challenge: Get noticed, and get remembered. It’s highly advised to appear at work events with some form of your logo on your clothing, but apparently that’s not enough these days. Witness this photo of Elyse Peterson, the CEO of Tealet, a grower-to-consumer tea distributor. She’s pitching at the 500 Startups event I am at. She looks ridiculous. And those peacock features must snag on things as she walks around.
But of all the companies about to pitch here, I’m pretty sure Tealet will be one that everybody remembers. How far will you go to be remembered?
Rafe
Pro PR Tips 
Fiberead is a Chinese e-book self publication startup company is now in LA for this year’s 500. They are doing great work as a publication agency for connecting foreign language authors directly to editors and translators.