Daily Archives: February 6, 2013

Tip #207: How far will you go?

Elyse TKTK, CEO of Tealet.

Elyse Peterson, CEO of… what was that again?

You have a startup? Fascinating. Everyone has a startup.

Your challenge: Get noticed, and get remembered. It’s highly advised to appear at work events with some form of your logo on your clothing, but apparently that’s not enough these days. Witness this photo of Elyse Peterson, the CEO of Tealet, a grower-to-consumer tea distributor. She’s pitching at the 500 Startups event I am at. She looks ridiculous. And those peacock features must snag on things as she walks around.

But of all the companies about to pitch here, I’m pretty sure Tealet will be one that everybody remembers. How far will you go to be remembered?

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