Please: The fact that your Web 2.0 service now supports skins and themes is not a story.
Category Archives: Common sense
Tip #72: So dark, so very dark
If you’re going to demo a new videoconference product, consider investing in a lightbulb.
Filed under Common sense, Meetings
Tip #71: Need new bouncers
More conference etiquette: Don’t pitch me in the press room. I’m there to write. And you’re not press.
Filed under Common sense, Meetings
Tip #62: TLA
Making up new acronyms and jargon doesn’t make your story sound better.
Filed under Common sense, Email
Tip #52: Be seen
Hang out where the journalists are. See Tip #51.
Filed under Common sense, Relationships
Tip #51: Ruthless
Don’t take clients you don’t believe in.
(From Chris Heuer. Social Media Club)
Filed under Common sense
Tip #49: How not to pitch
“As seen on TechCrunch” is a bad way to start a pitch to me.
Filed under Common sense, Relationships
Tip #47: E
You wouldn’t drive to a job interview on an empty tank of gas, would you? Charge your laptop.
Filed under Common sense
Tip #44: Backup
It’s risky, but have a fallback pitch ready. Example follows…
Filed under Common sense, Email
Tip #42: Restroom pitch
Yes, I would like to hear your pitch, but not until you zip up, wash your hands, and we leave the bathroom.
Filed under Common sense, Meetings
Rafe
Pro PR Tips 