Tablet Man. (Photo: Rob Pegoraro.)
From Rob Pegoraro, writer on the site I edit (Yahoo Tech), this useful post for every PR person going to CES in January: Why yes, I did get your CES PR pitch.
The upshot: optimize for convenience. Recognize you’re competing with not just a million other announcements for coverage, but interminable Las Vegas taxi lines as well.
Rafe
Pro PR Tips 
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