Tip #215: Stickers for notes

At TechCrunch Disrupt, during a quick stand-up meeting with one of the “demo pit” companies, the startup CEO I was talking with tried to stick a big logo sticker onto the page of the notebook I was writing in. As you can imagine, I didn’t take kindly to this action. But after a moment of reflection, it came to me: Notepad stickers are a great idea. If you do them right.

Here’s what I mean by doing it right: Get some stickers printed up. Logo, company name, your name, email, phone. A small sticker, with small black type and a  transparent background. When you’re talking to a reporter, give them the sticker to put onto their notes. So convenient! (And if they later scan their notes into Evernote, as I do, it will OCR the key data so much better than trying to read handwriting.)

Just remember to not try to put the sticker on their notes for them. Eww.

If you do this, let me know how it goes over.

See also:
Pro PR Tip #103: Agency, Shmagency.
Pro PR Tip #24: No, I will not sticker my laptop

Reminder: Since January, I’ve been the editor of Yahoo Tech. We cover consumer technology. Pitch me.

Advertisements

Leave a comment

Filed under Common sense, Reporting

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s