At TechCrunch Disrupt, during a quick stand-up meeting with one of the “demo pit” companies, the startup CEO I was talking with tried to stick a big logo sticker onto the page of the notebook I was writing in. As you can imagine, I didn’t take kindly to this action. But after a moment of reflection, it came to me: Notepad stickers are a great idea. If you do them right.
Here’s what I mean by doing it right: Get some stickers printed up. Logo, company name, your name, email, phone. A small sticker, with small black type and a transparent background. When you’re talking to a reporter, give them the sticker to put onto their notes. So convenient! (And if they later scan their notes into Evernote, as I do, it will OCR the key data so much better than trying to read handwriting.)
Just remember to not try to put the sticker on their notes for them. Eww.
If you do this, let me know how it goes over.
Pro PR Tip #103: Agency, Shmagency.
Pro PR Tip #24: No, I will not sticker my laptop
Reminder: Since January, I’ve been the editor of Yahoo Tech. We cover consumer technology. Pitch me.