Category Archives: Trade Shows

Tip #216: It’s “Yes I Got Your Press Release Season” Again

Tablet Man. (Photo: Rob Pegoraro.)

Tablet Man. (Photo: Rob Pegoraro.)

From Rob Pegoraro, writer on the site I edit (Yahoo Tech), this useful post for every PR person going to CES in January: Why yes, I did get your CES PR pitch.

The upshot: optimize for convenience. Recognize you’re competing with not just a million other announcements for coverage, but interminable Las Vegas taxi lines as well.

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