This one started with one ill-advised tweet and spiraled in from there. Thank you, Ziklag Systems!
The tweet that launched a thousand Pro PR tips.
Each of the following crimes against the media could be its own Pro PR Tip. Many already are. It’s also true that some of these flops are more important than others. But since this one tweet led to so many great PR lessons, I thought a list here would be educational.
Contact via Twitter. Unnecessary and annoying. (I also got an email).
In all caps.
From a new account whose only purpose, so far, has been to send the same spam tweet to journalists.
Say What Systems? This company is new to me, and it’d be nice to know what it does. The tweet didn’t help. That’s too bad. It could have.
But since you have managed to get my attention, I might as well check out your main Web site. Which leads to more lessons…
Elyse Peterson, CEO of… what was that again?
You have a startup? Fascinating. Everyone has a startup.
Your challenge: Get noticed, and get remembered. It’s highly advised to appear at work events with some form of your logo on your clothing, but apparently that’s not enough these days. Witness this photo of Elyse Peterson, the CEO of Tealet, a grower-to-consumer tea distributor. She’s pitching at the 500 Startups event I am at. She looks ridiculous. And those peacock features must snag on things as she walks around.
But of all the companies about to pitch here, I’m pretty sure Tealet will be one that everybody remembers. How far will you go to be remembered?
This is a promo postcard I picked up at MacWorld. I think it means App Store Optimization, Limited Edition. But for most people spying this out of the corner of their eyes, I do not think it means what you think it means.