Embargoes and NDAs are bad enough. The presumptive embargo is worse: where you send embargoed information along with the embargo notice, without first making sure your recipient will agree to honor the embargo at all.
But look! Here’s a new way to screw up: Burying the presumptive embargo way down in in the email signature. And not having a time on it, either.
[Four long paragraphs of pitch…]
I look forward to hearing from you — best,
[Some PR gal]
___________________________
[SOME PR COMPANY NAME]
1.408.[phone #] office
Twitter: [deleted] Skype: [deleted] AIM: [deleted]Please note: all information contained in this email is embargoed until Wednesday, January 25th, 2012.
Well, at least you put the critical bits in red…
Seriously, this is a recipe for a busted NDA and bunch of unhappy clients and journalists. So I’ll just sit back and watch this one explode. Thanks anyway.
Go read these tips!
Pro PR Tip #38: The Presumptive NDA
Pro PR Tip #77: Time warp
Pro PR Tip #98: Make it snappy
Rafe
Pro PR Tips 