Tip #149: The beat goes on

Many journalists change their “beats,” or topic areas, frequently. It’s more frequent now than ever, with newsrooms shrinking. Editors have to constantly shuffle staff around.

So when you’re pitching, do one last check to make sure the person to whom you’re pitching is still covering your category. You certainly do not score points when you pitch a writer in a topic area they last covered “three beats ago.”

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