Monthly Archives: June 2010

Tip #152: You and what army?

To learn about a new company or product, the only person I really want to talk to is the CEO. It may just be me, but I like to focus on just one person during a pitch. So if the CEO is at the meeting, the presence of the COO, and the VP of something-or-other, and the PR flack too is simply distracting. One chaperone should be enough.

See also, Tip #32, Hush, Now.

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Filed under Meetings

Tip #151: No clumping

At a working dinner (like an awards banquet or evening panel discussion), don’t seat all the journalists together. You’ll get more coverage if you actually put us in proximity to the people we get paid to talk to.

That said, the good journalists will ignore or hack the seating plans anyway. So, never mind.

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Filed under Meetings, Relationships

Tip #150: Your bad network is not my problem

Steve Jobs to bloggers: Shut it down, we need your WiFi. Credit: James Martin/CNET

Our reporters just got back from the WWDC Stevenote. They say that when Steve Jobs said, “All you bloggers need to turn off your notebooks,” to free up WiFi bandwidth, Apple PR reps aggressively demanded that reporters comply.

This is not how the press works, people. You don’t get to shut us down to make your demos work better.

And not like it should play a part in this conversation, but I’ll say it anyway:  No reporter worth his or her paycheck relies on either public WiFi nor AT&T’s pathetic data network to cover events that matter. We have EVDO (Verizon or Sprint) for that. You don’t own those. And you don’t own us.

See CNET Reporter Erica Ogg’s story, Even Steve Jobs has demo hiccups.


Filed under Common sense