When you pitch me and I say, “No,” I’m doing you a favor. It means you can move on with your life. If I say, “Maybe,” you’ve got one more thing to manage. And most maybes become nos anyway.
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Rafe
Pro PR Tips 
Good tips and straight forward approach. I appreciate it! pls post more :) Thank you
So true! It’s much better to get a straight ‘No’ then to be left hanging. Also appreciated is a quick tip on why the pitch was no good. Although I realise that journalists don’t have the time to respond to every bad pitch.
Even better than a No is a No because… saves everyone a lot of time in the long run.
Great Tip! Its a good rule, as it means you can invest your time in things that are mire likely to produce a positive end result.