I’ll be on a fun panel with a bunch social media wonks tonight, January 19, run by the Social Media Club, about social media (surprise) and public relations. I’ll be signing copies of my book, Pro PR Tips, at the event. Co-panelist Brian Solis will also be there signing his book, Putting the Public Back in Public Relations.
Here are full event details. It’s sold out, but you can watch the panel on a livestream at Justin.TV. The event starts at 6:00 PM, Pacific Time. If you’re not coming to the event, tune in on the Web. See you there!
Here’s the blurb:
In 2009 Social Media crossed the chasm and became an important element of integrated marketing and PR. Today, while many consumers expect Twitter to be an always on customer service channel, there are still many more who don’t yet ‘get’ Twitter or understand why Social Media is important.
So what advancements will 2010 bring? How will consumer expectations evolve? How will brands adapt to the changing needs of a market empowered by Social Media? Will we see the democratization of the net or the birth of more 800 pound gorrillas? Is it getting easier to use or will it be more challenging? What will suprise and delight? What will fizzle and fail? Will 2010 be the year of Social Media or will people be so overwhelmed by the amount of information that they tune out and turn off?
Join us as we take a journey into the future with some of the brightest minds in the valley for 2010: A Social Media Odyssey. Panel portions of the program will be moderated by Jennifer Lindsay of The A-List podcast.
- Beth Kanter – Beth writes Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits and co-author of The Networked Nonprofit, to be published by Wiley in June, 2010. In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and visiting scholar for Social Media and Nonprofits for the Packard Foundation.
- Brian Solis – Brian is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. He is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup.
- Jennifer Leggio – Jennifer (@mediaphyter) is passionate about all things social media, especially enterprise, security, privacy and reputation issues, which is why she writes about these issues for ZDNet. Jennifer was profiled in Silicon Valley San Jose Business Journal’s 2009 “40 Under 40″ edition, as a rising star for 2009.
- Jeremiah Owyang – As a Web Strategist Jeremiah strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies. As an industry analyst, he does public speaking, is frequently quoted by the press, is a regular columnist for Forbes, and provide consulting for my clients at the Altimeter Group.
- Rafe Needleman – Rafe Needleman – Rafe has been covering technology and business since 1988, starting at InfoWorld as a reviews editor. He was editor- in-chief of Byte in 1995 and 1996. At Red Herring, in 1998 through 2001, he chronicled the first dot-com boom, writing the Catch of the
Day column, emailed to over 150,000 subscribers every weekday. Rafe is currently editor-at-large at CNET, where he’s the editor of Webware, a site about Web 2.0 applications, and the voice of Reporters Roundtable, a weekly podcast about technology in depth. Outside of his work at CNET, he also writes the Pro PR Tips blog, an irreverent look at the tech PR industry.