Tip #29: OMG

A-list bloggers are like angry, spoiled schoolgirls. Calibrate your pitches accordingly.

10 Comments

Filed under Relationships

Tip #28: Threads

It would be good if your product ships before the T-Shirt you gave me wears out.

3 Comments

Filed under Common sense, Swag

Tip #27: Be the brand

Passion is everything. Jason is right about that.

2 Comments

Filed under Common sense

Tip #26: Needed, if not loved

Jason is wrong. Some companies really could use good PR counsel.

5 Comments

Filed under Common sense

Tip #25: Take my WiFi…

Our network admin cackles with glee when you can almost — but not quite — connect to the WiFi in our office. Invest in EVDO.

3 Comments

Filed under Common sense

Tip #24: Free ads?

Photo by Robert Scoble

Photo by Robert Scoble

No, I will not put your sticker on my laptop. Try Scoble.

18 Comments

Filed under Bad ideas, Swag

Tip #23 (bonus): Cowboy up

If you’re a CEO and you see a journalist sitting alone, waiting for a contact to show up who’s obviously running late, don’t be a wuss. Sit down and make your company the story.

4 Comments

Filed under Common sense, Meetings

Tip #22: Don’t make me use LinkedIn

The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers.

No excuses! It’s 2008. They make spam filters that work now.

8 Comments

Filed under Common sense

Tip #21: Noted

I know what you’re writing on that notepad.

  • Milk
  • Eggs
  • Diapers…

Am I right?

7 Comments

Filed under Meetings

Tip #20: Fake Busy

If you ask me how much time I have for a meeting, I will say 30 minutes. If the meeting is interesting, you’ll get an hour. Maybe more.

2 Comments

Filed under Lies