A-list bloggers are like angry, spoiled schoolgirls. Calibrate your pitches accordingly.
Tip #28: Threads
It would be good if your product ships before the T-Shirt you gave me wears out.
Filed under Common sense, Swag
Tip #26: Needed, if not loved
Jason is wrong. Some companies really could use good PR counsel.
Filed under Common sense
Tip #25: Take my WiFi…
Our network admin cackles with glee when you can almost — but not quite — connect to the WiFi in our office. Invest in EVDO.
Filed under Common sense
Tip #23 (bonus): Cowboy up
If you’re a CEO and you see a journalist sitting alone, waiting for a contact to show up who’s obviously running late, don’t be a wuss. Sit down and make your company the story.
Filed under Common sense, Meetings
Tip #22: Don’t make me use LinkedIn
The CEO’s email address should be on the company’s site. Unless he or she is afraid of publicity. And customers.
No excuses! It’s 2008. They make spam filters that work now.
Filed under Common sense
Tip #21: Noted
I know what you’re writing on that notepad.
- Milk
- Eggs
- Diapers…
Am I right?
Filed under Meetings
Tip #20: Fake Busy
If you ask me how much time I have for a meeting, I will say 30 minutes. If the meeting is interesting, you’ll get an hour. Maybe more.
Filed under Lies

